Richie Rich, who just held a fashion show for his A*Muse line during Fashion Week, says he is launching another line called Tabloid Hero. “I am going to do the first infomercial with Kim Kardashian, who even though she has her own line, she says she will support me,” Rich says. An infomercial for tabloid-inspired clothes? We thought infomercials were for fruit dehydrators, but okay. [Page Six/NYP]

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